India Holds Good Promise For Animation Students

Animation as a career has a potential for earning good money in India. If one is creative and has an ability to draw, it is a good idea to consider animation as a career. Animation movies are a combined effort by many different people specializing in a particular aspect of the work. One usually does only one work but there are people who carry out many different tasks.


The story is the central theme in this job.The story teller is the first in line. He is followed by story boarding, character sketch makers and creators of concept. The other openings are Ink and Painting, Clean-up, Scanning, composing, key frame animation, background creation, pay-out and in-between

Qualifications Needed

It is enough that the aspirants be only high school graduates to study for a diploma or a bachelor’s degree. And, if you want to study for a post-graduation degree, any bachelor’s degree will do. It goes without saying that some knowledge in computers is necessary. Some exceptions are Industrial Design, Technology and Engineering which require relevant degrees.

Degrees and Diplomas

Degrees are awarded in traditional Animation, Stop-motion animation,rotoscoping and digital 3D and 2D animation, drawing, Claymation and even human anatomy.

Where to study

While even small town India is filled with animation schools, reputed ones include Indian Institute of Design at Delhi, JJ School of Arts at Mumbai, Industrial Design centers at Mumbai and Guwahati, and Arena Multimedia at around 10 places, Rai university, a Delaware based entity has Distance Learning in its program and many students from India join the courses.

What the Future Holds

The burgeoning animation industry will bring in a revenue of around $400 before 2010. NASSCOM estimates this will translate into jobs for 300,000 animation experts. There is no dearth of sources. Deals are made with companies around the world. Animation is applied in many areas in entertainment channels like movies and television. business products, sales presentation, web designing, engineering, fashion, graphic design, advertising and computer games.

One heartening aspect of the training is that most of the institutes that train the students take the responsibility of finding them jobs too.


Reputed companies pay not less than rupees 10,000 for a fresh candidate. Hundreds of other smaller companies offer not too low a salary. As experience is gained you can expect it to up even to Rupees 40,000. There are animation professionals reaching a six figure salary in less than 5 years. So, for all practical purposes, a young man leaving his animation school at 20 or 21, will potentially earn on an average, Rupees 25,000 in 5 years, not a figure to scoff at.

The Problem With the Animation Industry

The animation world is really struggling as of late. A recent sign of times, A.D Vision who brought you famous titles like: Appleseed, Elfen Lied, and etc. have recently announced their closing the doors. That’s right, due to unfortunate sells in multiple titles they have been forced to close down their doors for good, including other problems, which has lead other companies to pick up multiple titles like mentioned above.

In addition, the economy has shown no grace towards anime specialist as companies like Geneon and Central Park media has closed down their doors for good filing for bankruptcy. What is the main culprit of this distress? It can be attributed towards different aspects like, economic times, DVD sales, and finally failures in marketing approaches. The biggest problem this industry is facing happens to deal directly with copyright infringement. What exactly does this mean? There are multiple sites out there, who are distributing free animation to users over the World Wide Web; however, these sites are failing to pay any royalties to any of the artist. What exactly does this mean? It doesn’t take someone with a PhD in economics to figure out that when there is no demand for a product, there is no need for supply. In this case, their is no need for supply but lots of demand. In truth, the same very loyal fans who love their industry are in fact killing it.

Even the big corporations who are the main supplies of dubbed animation in the United States, like Funimation, are feeling the effects. It’s only a matter of time, at this rate, before animation is entirely gone from the United States. Japanese companies are quickly adapting to times by attempting to sign onto established web agencies. Crunchy roll, one of the only legal streaming online companies who offer animation are, in fact, paying royalties to the artist.

American animation companies need to quickly find new ways to market their product. Times have changed; the old method of selling DVD’s has quickly become outdated. Some recommendations I would wish this industry would incorporate:

1) Official Streaming Sites from each company, followed with a monthly subscription fee.

2) As the saying goes, “there’s gold in them hills.” United States is already eating up the marvel comic book industry; yet, the animation industry has much more in depth and better potential story-lines, which can easily be adapted to the big screen. Isn’t it about time to give titles like Harry Potter, Watchmen, GI Joe, even Lord of the Rings a run for their money?

3) Sales should come from merchandise, not from direct dvd sales. Companies should sign onto such toy industries and take examples of giants in the field: beanie babies, ninja turtles, the list can go on forever.

4) Video Games is a field there are slowly merging with, however, this merger is always in favor of the video game industry. The potential such animation titles can have you ask? Just look at the long video game series, Dragon Ball Z, which was rated by most critics as a horrible fighting game. What carried it? It’s not hard to figure out.

Animation companies need to find different ways to make money off of their product. The main focus should be on offering free broadcast of their titles; the main focus being on simply marketing their product. The best way to accomplish this is by offering a free animation cable channel. Inevitably, the chances of this happening are slim to none. Nevertheless, such fluctuations seen in past spending trends can be matched towards past mass free distributions. Toonami, a popular animation series that ran on Cartoon Network had a very successful launch on the rating scale for simply a few animation titles. Consequently, at the time, no illegal animation streaming sites were available through the World Wide Web, which can be directly attributed towards their success. However, the old ‘anime spending rush’ can be directly linked towards this event, otherwise known as the anime baby boom. In short, animation companies need to stop relying on dvd sales, in fact, this should be considered as their least form of income generation. They need to look at other markets, and learn how to incorporate this into money for them.

In truth, the question really is will the animation industry learn to adapt. The Japanese show signs of life, but the Americans are slowly withering away. There are still some promises out there for possible sparks of life. However, this is quickly sniffed out by some quick announcement of a failed trend. Will this industry ever recover? Only time will tell.